CMF By Nothing is a budget-focused sub-brand and will launch new earbuds and a smartwatch later this year

HomeMobileCMF By Nothing is a budget-focused sub-brand and will launch new earbuds and a smartwatch later this year
CMF By Nothing is a budget-focused sub-brand and will launch new earbuds and a smartwatch later this year

Nothing like a brand could be considered barely out of diapers. After all, it is less than three years since the company was founded. So far we've had two phone launches and a pair of true wireless earbuds, and all of the releases have done pretty well for themselves. Now the company has decided to announce a sub-brand called CMF by Nothing, it is a budget-focused brand and the company will launch two products, a smartwatch and true wireless earbuds, later this year under the same brand.

CMF by Nothing is a sub-brand that will focus on creating timeless designs while keeping prices affordable for everyone

Nothing devices are not known to be expensive, especially compared to other competing devices. Look at the Nothing Phone 2, when the device debuted for $600. However, many people still believe that their products are beyond their reach and to make things better for the company, they are launching CMF by Nothing. The new sub-brand will focus on clean and timeless design while keeping the price lower. However, nothing will focus on the highest components and good performance with the latest technology under the hood.

CMF by Nothing will operate autonomously under a larger Nothing umbrella. This move will ensure that teams from both companies do not conflict with each other when designing devices and various other products. All this and more was announced during a community update which you can check out below:

CMF by Nothing might surprise a lot of people, but it's worth noting that this isn't the first time we've seen something like this. Many companies have done something like that. Huawei used to have Honor, Realme has Narzo, OnePlus has Nord, and now we have CMF. As for how different the products are going to be from nothing, we still have to see.

Pei talked about how CMF by Nothing will release true wireless earbuds and a smartwatch later this year, but no details have been shared beyond that. Considering how close we are to the last quarter of this year, you can expect to hear more from the company. It's safe to say that we can also expect a smartphone to be announced sometime later this year or perhaps a teaser. I'm definitely looking forward to it.

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