Apple is planning major changes for the iPhone 15 Pro and iPhone 15 Pro Max models in terms of hardware as well as the internals that power the handset. We expect a new Action Button, grade 5 titanium finish, and a faster A17 Bionic processor based on TSMC's 3nm process. With all these changes, the company is expected to increase the price of the iPhone 15 Pro and Pro Max. Today, an analyst has shared how much he thinks Apple will increase the price of the iPhone 15 Pro models.
Apple's iPhone 15 Pro price may increase by $100, while iPhone 15 Pro Max price may increase by up to $200
The news was shared by analyst Tim Long at British bank Barclays, highlighting his expectations around the price of the iPhone 15 Pro and Pro Max (via MacRumors ). We are all familiar with the list of changes coming this year and the price increase is quite justified. First, the A17 Bionic chip based on TSMC's 3nm architecture is expensive compared to the A16 Bionic on the iPhone 14 Pro models.
Furthermore, the grade 5 titanium finish is also more expensive than stainless steel. Together, these changes will add up to the total cost, and if Apple aims to maintain or increase profit margins, they will need to increase the price of the iPhone 15 Pro models. Apart from this, the company is also replacing the Mute Switch with an action button that will offer a completely new user experience.
Tim Long suggests that the iPhone 15 Pro could see a price increase of $100 , while the iPhone 15 Pro Max could see a price increase of up to $200 . Currently, the iPhone 14 Pro starts at $999, and the iPhone 14 Pro Max is priced at $1,099. Check out the expected prices for the entire iPhone 15 lineup below.
The standard models of the iPhone have the same price as the current models, and Apple could have decided to keep the price due to lower demand. The iPhone 15 Pro Max is also expected to come with an improved telephoto lens capable of 5x optical zoom, and that may also incur additional costs. Additionally, both 'Pro' models are reported to start from 256GB of storage capacity.
To be fair, the price of the iPhone 15 Pro seems to be quite reasonable considering the number of changes coming to the device. But adding $200 to the price of the iPhone 15 Pro Max would make it a bit out of hand for some individuals. Please note that this is just speculation at this stage and the final word rests with Apple. From now on, we would advise you to take the new a with a grain of salt. Apple will announce the iPhone 15 series later this year in September along with the new Apple Watch Series 9.
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